What we Deliver
MarketTru will deliver the following items during or at the conclusion of the Search Engine Optimization project:
1) On-Page SEO
2) Google Local SEO
3) Off-Page SEO + Social Media Marketing
MarketTru’s Strategy for On-Page SEO
Intensive Keyword Research
MarketTru Geo-Targeted/Global Keywords from Google Adwords, Google Correlate and Google Trends.
Note:The biggest mistake people make is trying to rank for a single keyword at a time. This is the hard way. It’s much easier, and much more profitable, to rank for 100s or even 1,000s of long tail keywords with the same piece of content. MarketTru’s strategy is to find as many quality Keywords as possible that fit your audience.
Meta Tags Optimization
Meta tags are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. MarketTru use Unique, descriptive and accurate page Meta titles, Meta Description and Keywords in website.
Geo Meta Tags Implementation
Those Html attributes which associate your website with specific Geo location are geo meta tags. MarketTru use these tags for Google local SEO
Improved Site Structure
Site architecture is all about improving how users and search engines find their way around your site. It’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. MarketTru will Improve HTML Structure, CSS Validation + Prettification, JS minification and Fixing https duplicate content errors
Improve the structure of your URLs
A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website. MarketTru will create Simple-to-understand, SE Friendly URLs and Permalinks to convey content info for users and search engines
Canonicalization refers to individual web pages that can be loaded from multiple URLs. The fundamental problems that canonicalization can fix stem from multiple uses for a single piece of writing – a paragraph or, more often, an entire page of content – that appears in multiple locations on one website or on multiple websites.
The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.
Site navigation Optimization
Site architecture using search engine friendly navigation is a founding principle in good search engine optimization. MarketTru will use Breadcrumbs. User Sitemaps and Search Features Installation
Google have a separate section for Images known as “Google Images”. That tells image optimization is worth doing it. MarketTru Implementation Images Alt Tags, Select proper filenames, Optimize image size and dimensions
Content includes text, images, audio, and videos. Basically, MarketTru optimizes any content which is available on the website so we cover all areas.
Anchor Text optimization
Anchor Text is the visible, clickable text in a hyperlink. In modern browsers. SEO-friendly anchor text is succinct and relevant to the target page. MarketTru write better anchor text for each and every link use on website.
XML sitemaps Installation
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.
Images Sitemap Installation
Image Sitemaps are for webmasters to inform search engines about images on their sites that are available for crawling.
Video Sitemap Installation
Video Sitemaps are for webmasters to inform search engines about videos on their sites that are available for crawling.
RSS Feeds Optimization
RSS is a content delivery vehicle. It is the format used when you want to syndicate news and other web content. MarketTru improving RSS feed using the best Markup Techniques, smartfeed, feedflair & pingshot.
Website Speed Optimization
MarketTru improves website speed based upon Google’s recommendations.
Microformats / Search Monkey RDFA / Dublin Core
The schemas are a set of ‘types’, each associated with a set of properties. This creates fabulous little search results in Google that help you stand out from the crowd in your organic rankings.
Google Analytics & Webmaster Installation
Google analytics provide up-to-date report for website ranking and position.
MarketTru’s Strategy for Google Local SEO
MarketTru has selected 83 ranking factors which help to improve the website’s rank in Google Local Search Results. Details are as follows…
Proper Category Associations
Proper category associations are important enough to be ranked #1 in the survey. During the process of creating your Google+ Local page, you will be choosing categories at two distinct points.
Physical Address in City of Search
Your business is most likely to appear in Google’s pack of local results for searches that either:
1. Contain the name of the city in which it is physically located, or
2. Stem from devices based in that city
Consistency of Structured Citations
A citation is any web-based mention of your company’s partial or complete name, address, and phone number (NAP). A “structured citation” refers to a listing of your business in an online local business directory such as YP.com, HotFrog, or Best of the Web.
Quality/Authority of Structured Citations
As a rule of thumb, businesses should initially concentrate on getting listed on a handful of really authoritative local business indexes and directories.
HTML NAP Matching Place Page NAP
Google will be looking at the website page you’ve linked to from your Google Places/Google+ Local page to cross reference the name, address and phone number of your business. If all elements match then you’re good to go
Quantity of Structured Citations
Again, a structured citation is a listing of your business name, address, and phone number (NAP) on an online local business directory. While the quality of these structured citations counts most, quantity is definitely important, too.
Domain Authority of Website
At present, the overall strength of a local business’ website plays a major role in how it ranks both locally and organically. Simply stated, “Domain Authority” is a metric used to predict how well a website may perform in search results compared to other websites.
Individually Owner-verified Local Plus Page
Creating your Google+ Local page for your local business is your first step to being included in Google’s index. Your second step is to verify your ownership of the listing. These days, this typically add value in Local SEO
City, State in Places Landing Page Title
Your Google+ Local page should link to a page on your website. This page on your site will have an element in its code called a “Title Tag.” This is typically located in thesection of the code and the words contained in it send a very important signal to both search engine bots and human users.
Proximity of Address to Centroid
Traditionally, the centroid in Local Search has been defined as the city center identified by Google in its Maps product. You can go to maps.google.com, type in a city and state and get a result that looks like this, with Google putting a red pin on the presumed city centroid.
Quality/Authority of Inbound Links to Domain
Organic signals play a big part in local rankings, earning high quality links from authoritative sources will help your business to improve its visibility in the search engine results.
Quantity of Native Google Places
Reviews (w/text) This is a simple one! It is currently felt that the number of reviews your business earns on its Google+ Local page influences rank more than reviews you might earn on other review platforms.
Product / Service Keyword in Business Title
The business title of your business is its legal name or DBA. It is believed that having the name of a core product or service in your business name may give you some advantage over competitors who lack this.
Quantity of Citations from Locally-Relevant Domains
Having your business NAP (name, address, phone number) mentioned on a website that relates specifically to your geographic community acts as a locally-relevant citation. This type of citation reinforces Google’s trust in your relevance to your locale.
Proximity of Physical Location to the Point of Search (Searcher – Business Distance)
This phenomenon of proximity demonstrates Google’s bias towards businesses with a physical location within a specific geographic area. If your business is physically near to the searcher, your chances are good of showing up in the local results.
Quantity of Citations from Industry-Relevant Domains
An industry-relevant website can be defined as one that is widely recognized to be authoritative within a particularly category of industry, be that automobiles, hospitality or healthcare.
Local Area Code on Local Plus Page
Using your local area code phone number as your primary phone number on your Google+ Local page is considered a best practice. The area code of the phone number should match the area code/codes traditionally associated with your city of location.
City, State in Most/All Website Title Tags
Local Search Ranking Factors posits that inclusion of your city/state name in most or all of your title tags can have a positive impact on how your local business ranks.
Quantity of Third-Party Traditional Reviews
There are many third-party platforms on which it can be useful to get reviews. In ranking your local business, Google takes into account the quantity of reviews you have earned around the web.
Page Authority of Places Landing Page URL
This ranking factor relates to the authority of the specific website page linked to from your Google+Local page. For many companies, this will simply be the homepage of the website, but for businesses with multiple locations or practitioners, other pages on the website may have been designated as the landing pages.
Diversity of Inbound Links to Domain
100 backlinks from 10 site annoy Google. Best practice is to get 100 backlinks from 100 different websites.
NAP in hCard / Schema.org
hCard is a simple, open format for publishing people, companies, organizations on the web. This is one of several open microformat standards suitable for embedding data in HTML/HTML5, and Atom/RSS/XHTML or other XML.
Product/Service Keywords in Reviews
The number of reviews your business earns on its Google+ Local page influences rank. Having product and services keywords in those reviews boost the result with double speed. Product / Service Keyword in Website URL URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well.
Factors above are the most important factors of Local Search Engine Optimization. There are some other factors which are necessary those are as under;
1. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
2. Location Keyword in Business Title
3. Primary category matches a broader category of the search category\n(e.g. primary category=restaurant & search=pizza)
4. City, State in Places Landing Page H1/H2 Tags
5. Quantity of Inbound Links to Domain from Locally-Relevant Domains
6. Business Title in Anchor Text of Inbound Links to Domain
7. Quantity of Inbound Links to Domain
8. Diversity of third-party sites on which reviews are present
9. Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc)
10. Presence of properly implemented rel=author on website
11. Overall Velocity of Reviews (Native + Third-Party)
12. Geographic Keyword in Website URL
13. Location Keywords in Anchor Text of Inbound Links to Domain
14. Location Keywords in Reviews
15. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
16. Quality/Authority of Inbound Links to Places Landing Page URL
17. Velocity of Native Google Places Reviews
18. GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube)
19. Association of Photos with Local Plus Page
20. Load Time of Places Landing Page URL
21. Numerical Percentage of Local Plus Page Completeness
22. Location Keyword in Local Plus Page Description
23. Product / Service Keyword in Local Plus Page Description
24. Product/Service Keywords in Anchor Text of Inbound Links to Domain
25. Authority of +1’s on Website
26. Matching, Public WHOIS Information
27. Authority of third-party sites on which reviews are present
28. Quantity of Inbound Links to Places Landing Page URL from Locally-Relevant Domains
29. High Numerical Third-Party Ratings (e.g. 4-5)
30. Click-Through Rate from Search Results
31. Presence of properly implemented rel=publisher on website
32. Velocity of Shares on Google+
33. Authority of Shares on Google+
34. Velocity of New Inbound Links to Domain
35. Location Keywords in Anchor Text of Inbound Links to Places Landing Page URL
36. Product/Service Keywords in Anchor Text of Inbound Links to Places Landing Page URL
37. Bulk Owner-verified Local Plus Page
38. Marginal Category Associations
39. City, State in Most/All H1/H2 Tags
40. Quantity of Native Google Places Ratings (no text)
41. Authority of Shares/Likes on Facebook
42. Business Title in Anchor Text of Inbound Links to Places Landing Page URL
43. High Numerical Ratings of Place by Google Users (e.g. 4-5)
44. Number of Shares on Google+
45. Age of Local Plus Page
46. Number of circles in which author is contained
47. Popularity (# of Views) of MyMaps References to Business
48. Number of +1’s on Website
49. Positive Sentiment in Reviews
50. Volume of Testimonials in hReview / Schema.org
51. Velocity of Third-Party Reviews
52. Authority of Followers/Mentions on Twitter
53. Quantity of MyPlaces References to Business
54. Volume of Check-Ins on Popular Services (e.g. Foursquare, Facebook, Twitter)
55. Driving Directions to Business Clicks
56. Number of circles in which Plus page is contained
57. Number of Shares/Likes on Facebook
58. Quantity of Inbound Links to Places Landing Page URL
59. Volume of HTML Testimonials
MarketTru’s Off-Page SEO Strategy
MarketTru will use Off-Page SEO steps for increasing the Page Authority. Details are as under;
Page Link Authority Features
These features describe link metrics to the individual ranking page such as number of links.
● # Unique c blocks Linking to the Page
● # of Unique Ips Linking to the Page
● # of Root Domains Linking to the Page
● # of Subdomains Linking to the Page
● # Unique c blocks with Followed Links to the Page
● # Unique Ips with Followed Links to the Page
● # of Unique Domains with Followed Links to a Page
● # of External Links to the Page (included Followed And Nofollowed)
● # of Juice-Passing External Links to the Page
● # of Links (Juice-Passing Or Not, Internal Or External) to the Page
● # of Juice-Passing Links (Internal Or External) to the Page
MarketTru Social Media Marketing Strategy
Social media is a way for people to communicate and interact online. MarketTru uses social Signals as a life blood for blogs authority. Details are as under;
Page Level Social Metrics
These features relate to third-party metrics from social media sources such as Facebook, Twitter, and Google+ for the ranking page. Social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter.
● # of Google +1’s
● # of Facebook Shares
● # of Facebook Comments
● # of Facebook Likes
● # of Tweets From Topsy
Blog Sharing– Shared with over 100 websites that relate to the topic and includes Facebook/Pinterest/Twitter/Google +
Social Media Marketing– Increase the social signals for business through most major social media platforms. (Findit.com/Facebook/Pinterest/Twitter/Google +)
1. On-Page SEO takes 80 hours for small website
2. Google Local SEO takes 160 hours for any business
3. Off-Page SEO and SMM is an ongoing work. This strictly depends, upon the existing page authority of competitor’s websites.