Research Analysis

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Research Analysis

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How Consumers use the web!

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Click Through Rate

  • On average, 71.33% of all searches resulted in a PAGE ONE Google organic click.
  • On average PAGE TWO &THREE receive 5.59% of the clicks.
  • On average, the first 5 results on PAGE ONE account for 67.60% of all the clicks.
  • On average, PAGE ONE positions 6 through 10 accounts for 3.73%.

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Chart showing the click through rate by exact position:

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Year Annual Number of Google Searches Average Searches Per Day
2014 143,328,000,000 392,679,452
2013 2,161,530,000,000 5,922,000,000
2012 1,873,910,000,000 5,134,000,000
2011 1,722,071,000,000 4,717,000,000
2010 1,324,670,000,000 3,627,000,000
2009 953,700,000,000 2,610,000,000
2008 637,200,000,000 1,745,000,000
2007 438,000,000,000 1,200,000,000
2000 22,000,000,000 60,000,000
1998 3,600,000 *Goggles official first year 9,800

FAQs

  1. How long have you been in business?
  2. What’s your average sale?
  3. Do you feel your website adequately represents your business?
  4. Do you have customers finding you online who have never heard about your business?
  5. How many web based leads do you get per month?
  6. Are you currently able to track this number or unique visitors to your website?
  7. What is your total ad budget?
  8. What is your online marketing budget?
  9. Studies show the average business spends 20 of their ad budget on online marketing services how much are you currently spending on online marketing?